Bob Long
President of the Americas
Daon
Bio
Robert (Bob) Long, is on his second stint with Daon after serving as a Senior Vice President from 2015-2019. In his current role as President of the Americas, Bob leads the sales, business development, customer success, marketing, and operations for the region encompassing North America, South America, and Latin America.
Bob brings over 25 years of experience in financial services, payments, and technology to Daon. Most recently, he held the position of Chief Revenue Officer at Seattle-based payment solutions company Member Access Processing (MAP), one of the largest payment and technology providers. He has also held several management roles including Senior Vice President of Financial Services at Vantiv and Vice President roles at both First Data Corporation and US Bank/Rocky Mountain BankCard.
Bob received his Bachelor’s Degree from the University of The Pacific in Stockton, CA.
BREAKOUT SESSION
Deepfakes and Financial Security: Navigating the New Frontier of Identity Fraud
Deepfakes, with their advanced capability to mimic the visual likeness and voice of individuals, are posing significant challenges to the financial sector's efforts to combat identity fraud. This talk will explore the evolving threat landscape, highlighting how call centers are being targeted with synthetic voices and the steps companies are taking to protect themselves. We will discuss the role of identity assurance firms, which are now the frontline defense against deepfake misuse, and showcase how their cutting-edge machine learning algorithms are providing financial firms with robust tools to detect and prevent fraudulent activities, ensuring greater security and trust.
Daon
