Jim Biley
Controller
UnitedOne Credit Union
Bio
Jim Biley is the Controller at UnitedOne Credit Union. He has over 40 years of experience in the banking industry with a focus in finance across multiple lines of business, including trust and retirement services, wealth management, as well as commercial and consumer banking. As controller, Jim is responsible for the accounting functions at UnitedOne which includes the reporting, analysis, and fraud monitoring of UnitedOne’s debit card portfolio.
When not at work, Jim enjoys spending time with his wife and family, hiking, motorcycling, and spoiling their grandchildren.
BREAKOUT SESSION
Optimize and Grow your Cardholder Portfolio with Visa Campaign Solutions
Join us for an insightful and engaging session where we discuss Visa Campaign Solutions (VCS), a lifecycle communication management platform. This end-to-end solution makes it easy to deliver the right message to the right audience at the right time. Whether it be acquisition, activation, usage communications, promotions, or account servicing. VCS helps segment and target cardholders using the Credit Union’s own unique strategies or Visa recommended strategies. Credit Unions can optimize delivery to their members and minimize campaign management using single event, trigger based, or always on messaging through the tool. This session will feature a discussion between Chris Monti from Cornerstone Advisors and Jim Biley of UnitedOne Credit Union. They will discuss why UnitedOne decided to launch VCS and how it has benefited their card program, sharing practical insights and success stories.
UnitedOne Credit Union
